Influencer & creators
Creator campaigns measured like every other channel
Reach is not a result. We run creator campaigns with tracked links and per-creator coupon codes, so social spend is judged on the same page as the rest of the plan.
Overview
Performance influencer marketing on Performetra
Creator campaigns on Performetra are measured like every other channel: each creator gets a unique tracked link and coupon code, conversions flow through the same postback stack as the rest of the network, and per-creator cost per acquisition sits in the same report as your app and e-commerce campaigns. Reach stops being the KPI because revenue is available.
Creators are selected on audience fit and conversion history, not follower count; briefs are claim lists rather than scripts; and paid-partnership disclosure is checked before payment. Strong organic pieces are whitelisted into paid social, which is usually the cheapest good creative an advertiser ever gets.
At a glance
- Measurement
- Tracked links + unique coupon codes per creator
- Pricing
- Flat + CPA · pure CPA · gifting · rights buyout
- Platforms
- Instagram, YouTube, regional short-video
- Vetting
- Audience quality, geo, engagement authenticity
- Compliance
- Disclosure labels checked before payment
- One counterparty
- Contracts, rights and payments handled by us
The approach
The measurement gap, closed
Creator marketing usually gets a pass on measurement because links get stripped, stories vanish and platform reporting is shallow. Tracked short links, unique coupon codes and a conversion postback close most of that gap, and what remains gets estimated openly rather than assumed away.
- Per-creator tracking. A unique link and coupon code per creator, reported alongside every other publisher in the network.
- Briefing that respects the audience. Creators write in their own voice against a claim list, not a script. Scripted reads underperform and audiences can tell.
- Disclosure compliance. Paid-partnership labels and required disclosures are part of the brief and checked before payment.
- Whitelisting and amplification. Strong organic pieces are turned into paid social units, which is usually the cheapest good creative you will get.
Pricing models
- Flat + CPA
- A production fee that respects the creator’s time, plus a performance component. The most reliable structure.
- Pure CPA
- Available with affiliate-native creators who are used to performance deals and have proven conversion history.
- Gifting + commission
- Product seeding with a tracked code, for lower-cost tests at breadth.
- Usage rights buyout
- Fixed fee where the value is the content asset for paid amplification rather than the organic post.
What we need
To quote you a payout, we need five things
None of them take long to gather, and having them ready is the difference between a quote today and a quote next week.
- Product samples or trial access, plus shipping timelines
- The approved claim list and anything that must never be said
- Coupon codes that can be issued per creator
- Whether you want usage rights for paid amplification, and for how long
- Target audience definition in plain language, not just demographics
Guardrails
- Audience verification
- Follower quality, engagement authenticity and audience geo are checked before a creator is booked.
- No follower-count buying
- Creators are selected on audience fit and past conversion behaviour, not on reach alone.
- Content approval
- You see and approve concepts before publication, within a turnaround agreed up front.
- Post-campaign rights
- Usage rights, duration and territories are stated in every creator contract, so nothing has to be renegotiated later.
Influencer & creators — questions
Influencer marketing where every creator carries a tracked link and a unique coupon code, so conversions and revenue are attributed per creator instead of estimated from reach. Payment structures then blend a production fee with a genuine performance component.
Tracked-link conversions plus coupon-code redemptions, valued at your order data, divided by the creator’s total cost including product and rights. Link-stripping and platform gaps are covered by the code, which survives screenshots, saves and word of mouth.
Per rupee, usually yes — engagement and trust are higher, and cost per conversion is typically lower. The practical answer is a portfolio: a spread of micro and mid-tier creators tested small, with budget concentrating on the ones whose codes convert.
Set by the creator mix rather than a rate card: micro-creators from a few thousand rupees plus commission, mid-tier in the tens of thousands, plus product and shipping. We plan backwards from your allowable CPA so the portfolio is priced to convert, not to impress.
Three to five weeks end to end: a week for selection and outreach, one to two for briefing, shipping and content approval, then the posting window. Always-on programmes keep a rolling roster instead, which compounds far better than one-off bursts.
Yes — Hindi, Tamil, Telugu, Bengali, Marathi and Gulf-Arabic creators are often where the conversion value is, because trust and CPMs are both better outside the English metro bubble. Selection follows where your buyers actually are.
Instagram and YouTube carry most budgets, with growing volume on regional short-video platforms. Selection follows where the buying audience actually is, which for many Indian categories is not where the largest follower counts are.
With affiliate-native creators, yes. With most others, no — and pushing for it usually gets you creators with nothing better to do. A modest flat fee plus a real performance upside gets far better people.
Audience quality checks before booking, and a small paid test before any large commitment. Creators who do not convert on the test do not get scaled, regardless of follower count.
Yes. Contracting, usage rights, disclosure requirements and payment sit with us, so your team deals with one counterparty instead of forty.
Explore the silo
Other Performetra solutions
Most advertisers combine two or three of these — a lower-funnel network buy plus a reach or creator layer, measured in one place.
App growth
Installs are easy to buy and easy to fake.
Lead generation
A lead is only worth what the sales floor can do with it.
E-commerce & sales
Placed orders are a vanity metric in markets where a third of them never get delivered.
Programmatic media
Programmatic goes wrong when the buying team is measured on delivery and the marketing team is measured on cost per acquisition.
Affiliate network
Most affiliate programmes are launched and then left.
All solutions
The six campaign types compared, with a decision guide for which model prices your outcome best.
Next step
Price this campaign properly.
Send the conversion event, the geos and the volume. You get a written payout, an expected volume band and the guardrails that come with it.