App users you pay for after they arrive

CPI — cost per install — is a pricing model where the advertiser pays a fixed fee each time the app is installed and opened, as attributed by their mobile measurement partner. It is the entry model for user acquisition; most advertisers graduate to CPR or CPA pricing so the payout sits on a user action rather than the install itself.

Practically, yes — AppsFlyer, Adjust, Branch, Singular, Airbridge or Kochava. The MMP keeps attribution in your hands and makes our numbers auditable against yours. If attribution is in-house, a server-to-server postback works the same way.

Click-to-install time — the gap between the attributed click and the first open. Real installs take time to download and open; a CTIT distribution spiking under ten seconds is the signature of click injection, and one stretched over days suggests click flooding. We monitor it per sub-publisher and reject outliers before billing.

Yes, but with honest caveats. Post-ATT, deterministic attribution on iOS is limited and we price accordingly — usually on install or an early SKAN-visible event rather than a deep funnel action. Android carries the deeper-funnel pricing.

Incentivised traffic rewards the user for installing — points, coins, unlocks. It is cheap, converts to almost nothing, and is blocked by default on our campaigns. It is enabled only where you explicitly want volume for rankings or events, on a separate, honest payout.

Inside your MMP: cohort reports for network-sourced users at day 1, 7 and 30, compared against your blended baseline. Sub-publishers whose cohorts fall below the agreed band are removed before the next payout cycle — that comparison is the real quality control.

Yes. Pre-registration and soft-launch campaigns are priced per registration with a defined conversion window into the launch, so the partners who built the waitlist are paid for the users who actually activate.

Where the MMP partner link is approved on the same day, a campaign can be live within 48 hours of the insertion order. MMP approval on your side is usually the longest step.

We commit to a retention band agreed against your existing blended baseline, reviewed weekly, with sub-publishers that fall below it removed. We do not quote a universal number, because a hyper-casual game and a lending app do not share one.

Fintech and lending apps, gaming, e-commerce and quick-commerce, OTT and streaming, and utility apps — the categories where we hold live publisher supply in India, the Gulf and Southeast Asia. If yours is outside that list, we say so before taking the brief.