You pay for app installs. qualified leads. confirmed orders. creator sales.

A performance marketing network connects advertisers who want a specific outcome — an app install, a validated lead, a delivered order — with publishers who can produce it. The advertiser pays a fixed price per outcome rather than per impression or click, and the network handles tracking, fraud screening, publisher payouts and reconciliation. Performetra is that network: brands define the conversion event, we price it, and payment follows the event.

On Google and Meta you buy the auction — impressions and clicks — and carry the conversion risk yourself. On a performance network the payout attaches to the conversion, so delivery risk sits with the network and its publishers. Most of our advertisers run both: platform ads for scale and control, and an outcome-priced layer through us for guaranteed unit economics. See how advertisers work with us.

We open most campaigns on a test budget sized to produce a statistically useful number of conversions — usually 300 to 500 conversions at your target payout. That is a deliberately small commitment: the point of the test is to prove quality before you scale, not to lock in budget.

Forty-eight hours from a signed insertion order is the standard, and tracking integration is usually the longest step. A campaign brief received on Monday is typically delivering conversions by Wednesday. The full onboarding timeline is on the advertisers page.

Six: CPI (cost per install), CPR (cost per registration), CPL (cost per lead), CPA (cost per action), CPS (cost per sale, as revenue share or flat fee) and CPM/CPC media buying where reach is the objective. Every model is explained with its billable event on the solutions page.

Some publishers are themselves networks. Where that happens it is disclosed, sub-publisher IDs are mandatory, and the same fraud screening applies at every level. You can also request a direct-only publisher set, at a higher payout.

You do not have to take our word for it. Conversions are counted by your system — your MMP, your CRM, your order database — through a server-to-server postback that you control. Our log should match yours; if it does not, the difference is the conversation. The full tracking chain is documented on the technology page.

You do. Click and conversion logs for your campaigns are exportable at any time, and we do not use one advertiser’s performance data to price another’s campaign.

Caps and a kill switch. Daily caps limit exposure, and any campaign can be paused inside minutes from the console. Publishers responsible for bad traffic are removed from your campaign and, if the pattern repeats, from the network.

Yes. India is our largest market, with active delivery into the UAE and wider Gulf, Singapore and Southeast Asia, the UK and the US. Payout currency and settlement terms are agreed per market. Coverage detail is on the about page.