Solutions
Six ways to buy growth you can measure
Each of these is the same deal in a different shape: you define the outcome, we price it, and payment follows the event rather than the promise.
Overview
Performance marketing services, in one view
Performetra sells six shapes of the same deal: a defined conversion event at a fixed price. App growth prices installs and registrations, lead generation prices validated leads, e-commerce prices delivered orders, programmatic buys reach against a CPA target, creator campaigns track revenue per creator, and a managed programme turns partners into a channel you own.
All six run on one tracking and reconciliation stack, which is what makes blended cost per acquisition a report instead of an argument.
At a glance
- Solutions
- Six, combinable, one conversion log
- Pricing
- CPI · CPR · CPL · CPA · CPS · CPA-target media
- Test size
- 300–500 conversions, capped
- Launch
- 48h network · ~1 week programmatic
- Geos
- India, Gulf, SE Asia, UK, US
- Proof
- Per-vertical playbooks and NDA references
App growth
Installs are easy to buy and easy to fake. We price app campaigns on the event that proves a real person is using the product, and we let your MMP do the counting.
Lead generation
A lead is only worth what the sales floor can do with it. We validate before delivery, store the consent trail, and where possible move the payout to an event that happens after the call connects.
E-commerce & sales
Placed orders are a vanity metric in markets where a third of them never get delivered. We build CPS campaigns around delivered, non-returned revenue.
Programmatic media
Programmatic goes wrong when the buying team is measured on delivery and the marketing team is measured on cost per acquisition. We take the second target.
Influencer & creators
Reach is not a result. We run creator campaigns with tracked links and per-creator coupon codes, so social spend is judged on the same page as the rest of the plan.
Affiliate network
Most affiliate programmes are launched and then left. Recruitment stalls, the top three partners deliver everything, and the long tail quietly dies. Running one properly is a job, and this is the job.
Choosing
Not sure which one you need?
A short heuristic that gets most advertisers to the right starting point.
- Have an app
- Start with app growth. Price on registration rather than install if your funnel can measure it.
- Sell by phone
- Lead generation, with the payout as far downstream as your CRM can report.
- Sell online
- E-commerce & sales on delivered-order commission, plus an affiliate programme once volume justifies management.
- Need reach too
- Programmatic media against a CPA target, paired with a lower-funnel network buy.
- Young audience
- Influencer & creators, tracked per creator so it is comparable with everything else.
Solutions questions
Six outcome-priced solutions: app growth, lead generation, e-commerce and sales, programmatic media, influencer and creator marketing and managed affiliate programmes. All six share one tracking stack, one reporting view and one reconciliation process.
Start where your revenue event lives: an app converts through installs and registrations, a call-centre business through validated leads, a store through delivered orders. The decision table on this page maps each business type to its starting model; when in doubt, describe your outcome on the contact page and we will map it for you.
Most advertisers combine two or three — typically an outcome-priced network buy as the floor, plus programmatic or creators for reach. Because everything reports through one conversion log, blended cost per acquisition is visible across channels instead of argued about between them.
Cost per install, per lead, per action and per sale — the four ways an outcome can be priced. The model determines which event is billable: an attributed install, a validated lead, a custom action such as KYC or deposit, or a confirmed (on Performetra, delivered) order.
Campaigns open on a test budget sized to 300–500 conversions at your payout — enough for a statistically honest quality read, small enough that proving quality is our risk rather than yours. Programmatic needs somewhat more; the number is in your proposal, not discovered later.
Network campaigns: 48 hours from signed insertion order. Programmatic: about a week including brand-safety configuration. Managed affiliate programmes: two to three weeks to launch, a quarter to a stable rhythm. Tracking integration on your side is almost always the pacing item.
India as the primary market, with active delivery into the UAE and Gulf, Singapore and Southeast Asia, the United Kingdom and the United States. Payouts, compliance handling and creative language adapt per market — see where we deliver.
One stack for every solution: click IDs stamped at click time, server-to-server postbacks or MMP attribution, fraud screening before billing, and monthly reconciliation against your system of record. The whole chain is documented on the technology page.
Yes, including white-label. Agencies keep the client relationship and their branding on reporting; we run delivery underneath. Choose “Agency” on the contact form and say whether white-label matters.
Caps limit the exposure, the quality read at 48 and 96 hours catches it early, and the campaign restructures or stops — publishers responsible are cut at source. You are never locked into a term that outlives the evidence.
Next step
Still not sure? Describe the outcome.
Tell us what a good month looks like in units — installs, leads, orders, subscriptions — and we will tell you which model prices it best.