This page explains the cookies and similar technologies used on https://performetra.com, and separately how tracking works in the campaigns we run.
1. Cookies on this website
| Type | Purpose | Duration |
|---|---|---|
| Strictly necessary | Page delivery, security and form submission. The site does not function without these. | Session |
| Analytics | Aggregate measurement of pages viewed and referring sources, so we know which content is useful. | Up to 14 months |
We do not run advertising or retargeting cookies on this website.
2. Campaign tracking is not cookie-based
Attribution in our campaigns is primarily server to server. A unique click identifier is appended to the destination URL at click time and returned to us by the advertiser’s server when a conversion occurs. This does not require a cookie and does not depend on third-party cookies being available.
Where a web campaign has no server integration, a first-party or third-party cookie may be used as a fallback to link a click to a conversion. Where an advertiser deploys such a cookie on their own site, their cookie notice and consent mechanism govern it.
3. Mobile app measurement
App campaigns are measured through mobile measurement partners using advertising identifiers made available by the operating system, subject to the user’s device-level permissions. Where a user has declined tracking, no advertising identifier is processed and attribution falls back to the aggregated methods the platform provides.
4. Controlling cookies
All major browsers allow you to block or delete cookies. Blocking strictly necessary cookies may prevent parts of this site working. Device-level advertising identifiers can be reset or disabled in your operating system privacy settings.
5. Changes and contact
Updates to this policy are posted here with a revised date. Questions: services@performetra.com. See also our privacy policy.