You carry no delivery risk
If the conversion does not happen, there is nothing to bill. Media cost, creative production, publisher payouts and the cost of testing sit on our side of the line until the event fires.
For advertisers
Growth you can put on a purchase order
A media plan is a forecast. An outcome price is a commitment. Performetra sells the second one: you name the action, we quote a price per action, and you pay when it happens.
Overview
Outcome-priced advertising, explained
Advertisers on Performetra buy conversions, not media. You define a billable event — an install attributed in your MMP, a lead validated against your rules, an order confirmed in your database — and pay a fixed price each time it happens. Media cost, creative production, publisher management and testing risk sit on our side of the line until the event fires.
Campaigns run across our vetted publisher network and, where briefed, programmatic media bought against your CPA target. Measurement stays inside your own stack — the tracking chain is built so your numbers, not ours, are the source of truth.
At a glance
- Pricing
- CPI, CPR, CPL, CPA, CPS — fixed per event in the IO
- Risk
- Delivery risk carried by the network, not the brand
- Tracking
- Your MMP / CRM counts; we reconcile to it monthly
- Speed
- 48 hours from signed IO to live campaign
- Control
- Daily caps, kill switch, 30-day rejection window
- Proof
- Raw click & conversion log exportable any time
The trade
What you get, what we take on
Performance pricing moves risk from you to the network. That only works if the network is disciplined about what it accepts.
You keep the measurement
Conversions are counted by your MMP, your CRM or your order system. We integrate into your system of record rather than asking you to trust a dashboard we control.
You get speed
A standard campaign is briefed, papered and live inside 48 hours. Testing a new geo or a new payout does not need a new contract.
You get the raw log
Not a summary. Click ID, sub-publisher, timestamp, device, geo and status for every conversion we bill, exportable whenever you want it.
Engagement models
Three ways advertisers work with us
Network buy
You set a payout and a cap. We source publishers, manage them, screen the traffic and bill you per conversion. The simplest way in, and the fastest.
Managed programme
Your own affiliate programme, run by us: partner recruitment, tiered commissions, compliance, creative refreshes and monthly partner growth targets.
Media on a CPA target
Programmatic, social and creator budgets bought by our team against your allowable CPA, with the buying risk shared rather than passed on.
Onboarding
What the first two weeks look like
Nothing here is unusual. It is written down because most of the friction in performance marketing comes from steps everyone assumed someone else had done.
- Day 0
- Discovery call. Conversion event, target CPA, geos, monthly volume ceiling, prohibited traffic types, brand rules.
- Day 1
- Written proposal: payout per event, expected volume band, publisher mix, and the exact definition of a billable conversion.
- Day 2
- Insertion order signed. Tracking wired — MMP, S2S postback or pixel — and a test conversion fired end to end.
- Day 3–7
- Soft launch on a limited publisher set at a daily cap. First quality read at 48 hours.
- Day 8–14
- Cut, scale, and set the cap for month one. Weekly reporting cadence agreed.
What we need from you
- The conversion definition. Written, unambiguous, and the same one your finance team recognises.
- Postback or MMP access. Read access is enough. We never need write access to your ad accounts.
- Brand and claim rules. What partners may say, what they may not, and which regulator language is mandatory.
- A rejection process. Who reviews disputed conversions on your side, and how quickly.
- A cap you are comfortable with. Start low. Raise it when the quality read is in.
Reporting
What lands in your inbox
Reporting is a contract term, not a courtesy.
Daily
Conversions, spend, approval rate and pacing against cap. Automated, one email or one Slack message.
Weekly
Publisher-level breakdown, quality flags raised and actions taken, plus the recommendation for the coming week.
Monthly
Reconciled conversion log, invoice, clawbacks applied, and a written read on what to change.
On demand
Raw click and conversion export, any date range, any campaign, in CSV. No request form.
“We moved our lending CPL campaign over from two larger networks. Rejection rate went from 18% to under 6%, and monthly reconciliation stopped being a fight.”
Advertiser questions
A defined conversion event at a fixed price: an install, a registration, a validated lead, a delivered order or any custom action your systems can report. The event, its exact definition and its price are written into the insertion order before launch — if the event does not fire, nothing is billable.
Backwards from your unit economics. We take your allowable cost per acquired customer, translate it through your funnel conversion rates to the event being priced, and check the result clears what publishers need to promote profitably. If those two numbers do not meet, we say so on the first call. Our CPA pricing guide shows the full method.
Routinely. Most of our advertisers run brand and search elsewhere and use us for the outcome-priced layer. We take a defined conversion event and a defined budget so attribution stays clean and nobody double-counts.
Yes, including white-label. Several agencies run client campaigns through us with their own branding on reporting and communication. The agency holds the client relationship; we hold delivery, tracking and publisher management.
Screening before billing. Every conversion passes duplicate-device, click-timing, emulator, datacentre-IP and geo checks before it enters the billable log, and every sub-publisher carries a rolling quality score. The technology page documents each check, and our fraud patterns article explains what they catch.
Brand bidding is prohibited by default in the insertion order, monitored with automated SERP checks in your priority geos, and enforced by removing the publisher and reversing the payout.
Logo, brand guidelines, approved claims, and any regulator-mandated disclaimers. We produce the rest — banners, native units, landing pages and creator briefs — and route everything back to you for approval before it runs.
Monthly, against the reconciled conversion log. You get the line-item export with the invoice, so every rupee on it maps to a click ID and a timestamp.
No minimum term on the master agreement. Individual insertion orders run for the campaign period stated in them and can be paused at any time, with billing for delivered conversions up to the pause.
E-commerce and D2C (including cash-on-delivery), lending and credit cards, insurance, mobile apps and gaming, travel, edtech and subscription products. If your category is not one we hold live supply for, we decline the brief rather than learn on your budget. The per-vertical approach is on the playbooks page.
Next step
Send us one conversion event.
We will come back with a payout, an expected volume band and the publisher mix behind it. If we cannot deliver it profitably, we will say so instead of taking the budget.